About a month ago, we launched our first beta (Translated Machine Speech) during this COVID-19 period. Barely a month passed, we are at it again! This time, our beta is Video Live Transcription. This is done while delivering video via live-streaming in high definition.
Hang on… you might think. Isn’t this been done before? The answer would be yes. We have probably experienced some form of live transcribing before on TV or on video conferencing platforms. BUT doing this for a live video event on a live-stream is a totally different matter.
Those who can deliver this is limited a handful of broadcasters with specialized equipment. Also, if budget is not a problem, one can even get a team of human transcribers to provide live captions. However, this also means it’s expensive and not exactly scalable. That’s the reason why we don’t see live transcribing much at all on broadcast or live-streaming.
Just ask anyone in broadcast, they would appreciate the difficulties in delivering a service like this. Getting the live transcription is one thing, but getting the live caption or subtitles in sync with the video and audio feed is a totally thing.
Providing live captions has the following benefits:
Improves Accessibility - especially for hearing-impaired. Making your event more inclusive.
Increases Engagement - provide better comprehension of what is said
Improves Comprehension - longer view times and more interaction with your brand
So this is what this beta is about. It is to provide these benefits with a simple and highly affordable video live transcription service along with your live-stream.
If you this might be useful to you, please write to me! Or forward this to someone whom you think might be useful. Please note that my COVID-19 message applies.
Stay indoors! Stay safe! Stay healthy! But most importantly, stay positive!
Yours sincerely,
Alex Chan
CEO, Babbobox